With a just a few marquis showrooms, David set out to educate the underserved (and often ignored) decorative showroom sales consultants. He was there in the showrooms educating the salespeople on everything necessary to start selling luxury. Undaunted, David knew his most formidable weapon was knowledge - the more the showroom person knew about the product, the installation and what the customer wanted, the more “war” battles they would win. And win decorative plumbing indeed they did.
DPHA, with its focus on education (especially at that time) and guided by the fabulous Faye Norton as the Education Committee chair, was another place that David found he could support his industry in a “national war”. To say that David Crossley drank the DPHA Kool-Aid is a severe understatement. Very few people have been as actively involved in the association for so many years, and in fact, David has been (and remains) one of the greatest and loudest cheerleaders the association has ever had. His contributions to the association include:
- Past DPHA President
- 2018 recipient of the President’s Distinguished Service Award
- 2007 Manufacturing Professional of Year
- Active Board Member
- Awards Committee Chair
- Active member of the Marketing, Program & Showcase Committee and past seat on the Education Committee