The information is presented in point-by-point format.
Included are suggested questions that sales professionals need to ask to
help obtain a better understanding of customer needs and preferences.
There is a quiz at the end of each module that can be used as a tool to
evaluate information learned.
A unique section of the manual offers guidance for selling a
$10,000 water closet instead of one that costs $500 or less. Throughout
the manual, suggestions appear to help sales associates establish better
emotional connections and trust with potential clients and customers.
The DPHA Education Program serves dual purposes. One is to explain the
technological, performance and aesthetic differences in premium and
luxury products featured in decorative plumbing and hardware showrooms
and the other purpose is to offer guidance for sales professionals to
appeal to the needs, demands and dreams of luxury consumers.
The DPHA Education Program is comprised of a series of
manuals to familiarize and educate showroom sales staff, manufacturer
representatives, manufacturer customer service representatives and
others new to the decorative plumbing and hardware industry. Each manual
is a training guide that introduces baseline product information to
enable showroom staff and others to become familiar with terminology,
sales techniques, basic operations and common problems.
The Bidet section of the new manual explains how to sell an
integrated bidet seat, describes why and how a bidet is used and reviews
the different types of bidets commonly sold in decorative plumbing and
hardware showrooms. There is a section that explains different spray
options.
It should also be noted that the Education Program manuals form the basis for DPHA's Recognition Program that
offers comprehensive tests for plumbing and hardware categories. The
program provides a medium for decorative plumbing and hardware
professionals to hone their craft, recognize individuals that have
expanded their industry knowledge and provide opportunities for
showrooms and others to promote continuing education among their team
members.
Other modules in the DPHA Education Program include: Accessories,
Adorning the Door, Bath Furniture, Bathroom Lighting, Baths (Tubs),
Cabinet and Architectural Hardware, Care and Maintenance, Door Hinges,
Drains, Finishes, Greening the Bath, Kitchen Faucets, Lavatory Faucets,
Locks, Latches and Door Hardware Trim, Multipoint Locks, Protecting the
Door, Showers, Shower Systems and Tub Valves, Sinks, Steam Systems,
Supplies and Waste Assemblies and Universal Design.
Members can view the new Water Closets & Bidets manual by going to the Association's website, www.dpha.net,
going to the Members Portal and then following the path "Education >
Description & Manuals". If you need your login information, simply
send your email request to Rebekah Covay at rebekah@dpha.net.