Friday, December 11, 2020

An Editorial on Editorial. By Tom Cohn, Connections Executive Editor.

Last week’s Connections caused quite a stir. Several of DPHA’s members were offended by the Jeffrey Valles’ Thoughts from a Fellow article. Jeffrey ruffled more than a few feathers and there are times when opinion pieces can cause those types of reactions. We regret that the piece was perceived as an attack on independent representatives and mean-spirited. As I read the piece, Jeffrey’s observation is that COVID is changing how training is presented and that trend is likely to continue in the future with more manufacturers likely to conduct training in-house via video. Those observations were more than obscured by Jeffrey’s opinion of who is more qualified to provide training.

The reaction to last week’s Thoughts column raises a larger question. Should DPHA allow opinion pieces? Should there have been additional filtration of the piece that would have made it less offensive? In 20-20 hindsight, perhaps. Jeffrey’s columns appear because he takes the time to write them. His columns are the most popular and well-read pieces in Connections. The opportunity provided to Jeffrey is available to every DPHA member. You have an open forum to express your thoughts, opinions and expertise via Connections. We welcome all comers.

Opinion pieces are just that, opinions. Should they be mean-spirited? Absolutely not. If occasionally – once in the past 350 issues of Connections ¬– a piece offends, let’s use that to start a more meaningful conversation. If you disagree with something that appears in Connections, please tell us why. If you have an alternative solution, please share it.

We want to grow and improve. That’s how we educate. That’s how we connect and that’s how we elevate. We welcome your opinions.

3 comments:

  1. How we do business has changed certainly and working from home has become normal even for only a couple of days a week, I have one dealer who is going to keep the working from home a couple of days a week in place as they are finding that the sales staff are able to finish quotes more quickly when at home. As a manufacturer I am relying on my Independent Reps even more, as while Zoom trainings are nice, and I do enjoy seeing every one's smiling faces, it's not the same, you still need the personal touch (or air touch if you will), Making sure that the dealers have all the tools that they need for working from home or at the showroom, and knowing how to use them is probably the most important thing my Reps are doing right now, and not just with the dealers but with the Architects and Designers as well. Reps have always been the backbone of our Industry they are our biggest cheerleaders, what we need our reps to do may change but never our need for them.

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    1. Well said Sarah! Thank you so much for your insight.

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    2. Thank you for your explanation however, I believe articles are more opinions then facts anyway, however, when the named author is someone that we know, as oppose to ...let's say.... a piece writer for KBB, then there is more vulnerability. "Is he speaking about me?" During these times, we should all be questioning how COVID might shift our future. Will those clients that never wanted to shop on the internet become seasoned internet customers? Will Zoom replace Face to Face meetings? Will commodity manufactures earn more business from the DPHA world then ever before due to inventory? Jeff's "opinions" were just that, but, he certainly offered an interesting perspective. That is what opinions are...perspectives
      ....an opportunity to learn, and share, and grow.

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