Millennials are a powerful generation of shoppers with over $200 million in annual spending power. Attracting this group of 25-40-year-olds into kitchen and bath showrooms requires showrooms to change not only the way products are sold but the entire customer buying experience. Showroom designer, Léanne Lalonde, along with content manager, Stephanie Azran, will discuss trends in current showroom design and innovative ways to transform the showroom experience. This webinar will discuss the showroom branding and merchandising techniques for this new style of showroom.
Attendees will learn how a showroom focused on experience and emotion drives positive buying behavior, inspires larger purchases and encourages valuable reviews. They will also benefit from seeing examples of the designer’s work that have put these millennial-friendly designs into practice. Additionally, attendees will learn about the showroom renovation process and how to ensure the final product targets the showroom’s ideal audience, no matter what generation they represent.
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