In case you missed this notice in last week's issue of Connections, you may now reserve your spot for DPHA's 18th Annual Conference and Product Showcase, November 7-10, 2019, at the Hyatt Regency Seattle in Seattle, WA. Compelling reasons you should attend (click here to view a brief video on why you don't want to miss this event):
- The greatest source of lost revenue for your business is the prospect you never knew about. In this relevant, high-content and entertaining presentation, popular customer experience and marketing expert David Arvin, CSP, will shine a light on the monumental shift in purchasing behavior and consumer expectations, while showing you how to teach your team ways to eliminate barriers, engage prospects and create compelling customer experiences worth sharing. The takeaways:
- How to look through the customer's lens to create trust and credibility.
- How stories of lost opportunities at every level reach the masses and why it matters.
- How missed moments and maddening policies contribute to lost sales and negative reviews.
- Why differentiation trumps competency and connection earns sales.
- In his fast-paced, inspiring talk, award-winning documentary host and former Google and startup brand-builder, Jay Acunzo, will hand you a sledgehammer to break through the always spinning wheel of reactive decisions and commodity work you face every day. You’ll learn how to find clarity more quickly among the noise and cut through past precedents and "buzzy" trends that only create sameness in your niche. Through science and story, Jay will share a framework to more successfully think for yourself when surrounded by conventional thinking. In the end, while everyone around you merely survives, you will know how to thrive.
- Saturday afternoon, DPHA has assembled a panel of leading architects, designers and remodeling experts to share what they want, need and expect from DPH professionals. Too often showrooms, manufacturers and representatives want to believe that they know what the trade community needs. This panel is almost assured to burst your bubble and provide the guidance necessary to become a valued and trusted source for the design community and trades in your market.
- An Offer Too Good to be True: The Professional Development Training Program - The Program and Showcase Committee, under the leadership of Richard Campbell (Belmont Hardware) and Kim Killgore (The Rain Company), is once again providing members with an offer that is almost too good to be true. You can bring multiple members of your sales team to the DPHA Conference for only $245 per person (for first time attendees) or $395 per person (for those who have attended a previous conference), and have them participate in a custom sales training session developed specifically for showroom professionals by Teresa Allen, author of Common Sense: Close Encounters on the Front Lines and co-author of The Service Path: Your Roadmap for Building Strong Customer Loyalty. The Sales Training Program is a combination of both classroom learning and a round table workshop where your team can learn successful sales and showroom practices from peers across North America. You can find more details in the Conference Prospectus on page 4.
- Have loads of fun at the DPHA Saturday Night Banquet, this year featuring a casino night theme!
- Expand your resource base to enable you to solve problems easier, recognize trends faster and make your job more professionally rewarding.
- Take advantage of the most successful marketing, technology, human resource and customer service practices in the decorative plumbing and hardware industry.
- It's fun and you earned it.
The DPHA Product Showcase features new products, bestsellers and the latest technologies that will help keep your showroom fresh and on the cutting edge. The DPHA Annual Conference is the largest gathering of decorative plumbing and hardware showroom owners, manufacturers and representatives who understand that attending provides endless opportunities to improve their bottom lines.
How can you recognize new opportunities if you never leave the comfort of your office? The DPHA Conference not only helps you build relationships and expand your knowledge, but your participation also reflects that you care about the industry.
Click here to download the 2019 Conference Prospectus and Registration Form.
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