HOW FRANZ VIEGENER UTILIZES DPHA/CEU EVENTS PROGRAM: BY JOHN WEINSTEIN

Interior Design and Architecture firms are inundated with sales people calling on them for carpet, wall coverings, lighting, extrusions, glass, furniture, you name it. Product training seminars, aka lunch-n-learns, are very often not considered unless they are accompanied by a CEU course for their staff to gain credits.

For years I've had the good intent to stop everything and work to create my own CEU course. All good intentions were detoured by daily work and so it never came to fruition. When I found out about the CEU Events program, which is now offered through DPHA, without hesitation I signed on immediately and began presenting the course titled "Does Internet Price Outweigh Industry Expertise and Knowledge".

For our brand Franz Viegener, which does not sell online or even for those who permit some sales via their showroom clients, this topic really resonated with the AD clients to whom we've presented this. It's helped them communicate to their clients the importance of fully utilizing the showroom and the value the showroom brings to them and the entire project. Having access to and being a presenter for this program has been the common bond to bring our brand, our showrooms' staff and their clients together for the common good. In addition, CEU Events platform is super easy to work with and we look forward to soon also utilizing the “Bath Innovations” course.