Apple provides pleasurable experiences by offering:
- A place to learn
- A place to congregate
- A place to serve
Showrooms can also be places to gather. What prevents your showroom from holding community fundraisers for local schools, charities or other worthwhile causes? The goal should be to create a place where members of your community want to come for purposes other than buying a new kitchen or bath.
As good as the store design and products may be, Apple also excels at the basics of retail blocking and tackling. The genius bar is genius. If something goes wrong with an Apple product, you make an appointment and show up at your designated time to have it fixed. It’s easy, it's seamless, and it works.
Apple has mastered the basics of the meet and greet. Apple sales professionals don’t ask if they can help customers. They are trained to identify the problems that customers are trying to solve and then present solutions. Showrooms can emulate Apple’s approach by asking customers how they want their new baths to feel every time they enter. By better understanding the emotions that customers want to reach with their remodel, your showroom and sales professional will be better positioned to exceed your client’s expectations.